THE GROOVE

DESIGNER: ericjueillustrates

STORY: After seeing what Sunset Groove was all about, I really wanted to capture the essence of the experience between the DJ, music and the unique location. I wanted to create something that would always take participants back to the moment where they had a great time at Grizzly Peak.


I know there was mention of connecting the design to the Bay Area. Rather than doing the usual icon/image of the bridges ;whether you are coming from one of the area codes or staying at one to visit, the design is definitely connected to the Bay.